I believe with all my mind, body, and soul, that service people aren’t paid per hour, they’re paid for how much value they bring to that hour. So here’s my July challenge for all celebrants …
I’m flying to Europe soon and I’ve put in for a first class upgrade. On Qantas you can apply for an upgrade and it costs you thousands of frequent flyer points. That’s how you fly first class, either that or you pony up the cash for it. In the history of flying the smallest handful of people have been upgraded to first class on a whim.
But if you talk to most people that don’t fly that often they will share the myth that if you are dressed well, looking sharp, feeling pretty, and you are nice to the check-in staff, the boarding staff, and the cabin crew, that you will hopefully be chosen for an upgrade.
That’s the problem with the areas of life that we don’t touch on often, they’re filled with mystery and intrigue …
In the chaotic and wild adventure that planning and hosting a wedding is I always try to remain a calm, cool, friendly face to my couples. This sounds like a great idea, but you need systems and processes to allow yourself to be that cool and calm.
I was inspired recently by Hans Hofmann, the artist, who talked about simplicity as “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” …
A few recent conversations with celebrants on social media have prompted me to the question: what is membership in a celebrant association for? Traditionally the associations lobbied the Attorney-General’s office, and the BDMs of each state, on our behalf – but that role has diminished seriously in recent years, with individual celebrants getting more done than an association has …
We spend a lot of time looking at other celebrants, but here’s a helpful and practical way to look at your competitors and actually form a competitive advantage.
Mark asks, I was hoping you could explain the etiquette for posting photos on your Website, Facebook and Instagram account when supplied by a professional photographer please.
Have you heard of sonder?
Veronica asks: How to you get clients to pay the booking fee, without sounding desperate or annoying?
A celebrant friend has been going back and forth with a couple who want a celebrant that’s not her. Maybe they’ve been on the blogs and Pinterest and they’ve decided that this is how you deal with a celebrant, or maybe their friends and family have told them how to act this way, regardless, they are taking themselves on a different customer journey to the one my friend would normally take her couples on.
Today she asks, “should I fire them?”
“A local celebuddy and I have recently been chatting about being a primary back-up celebrant for each other. As a fairly new celebrant, it got me wondering how other people manage replacements when you have to cancel at short notice (or even on the day). Do you ask the new celebrant to use your script (even if it’s very much in ‘your’ voice)? How do you divide payment? Do you partially/fully refund the couple because you’ve not completely fulfilled the contract? What if you’re in a car accident on the way to the ceremony and you have all the paperwork on you?”
Tenielle asks: Hey guys, I’m hoping you can lend me some advice or wording to send to a couple. Met with them on Saturday and whilst they are lovely, the vibe was NOT there. Conversation was really stunted and it didn’t seem like a natural fit from my perspective. I’m really not wanting to take their booking, but I don’t know how to politely tell them, ‘Thanks but no thanks’. I’m especially aware of any legal obligations we have to marry couples and not discriminate against them.I would use the whole, ‘Sorry I’m double booked!’ route, but their date just opened for my bookings and that would be a blatantly obvious lie.
Ella asks: I’ve purchased my PA systems and equipment because this isn’t covered under my home contents as it’s business use. Most home insurers will find a way not to pay if I did try to claim if something happened! (Previous industry knowledge). Who do you use for insurance on your equipment? As my other insurance is the association group on – can’t just add it on it.
Thoughts on creating remarkable work, as a marriage celebrant.
I’ve had a few people ask how I sign marriage paperwork on an iPad, and I had the grandest of intentions of preparing a fully professional video detailing that. However we’re expecting a baby any day now and I figured a low quality video with high quality information is better than no video at all…
Every time my car gets serviced, at 10,000km a service that’s about four to five times a year, I have this sinking feeling as I drive away from the mechanic’s workshop. After spending six odd hours away from me, and an average of $500 to $700 invoice, the car I drive away in feels pretty much the same as I brought to the workshop that morning at 8am…
Reading the news today I realised that after Kristy Merlino’s email and Mailchimp accounts were hacked, that Kanye West’s iPhone passcode is 00000 and that Facebook doesn’t care about your privacy – it might be possible that other people aren’t 1) as passionate about Internet privacy and security as I am, 2) and even if they were, they might not know how to protect themselves…
There are only three positions you can take in any marketplace: First, Best, Cheapest. That’s not to say only three businesses can win in any marketplace, after all, there are almost 10,000 celebrants serving over 120,000 weddings in Australia every year, clearly there are more than three people winning.
Great question today: Let’s talk follow up emails. You’ve received an enquiry, or worse, have met with a couple. You’ve sent them an email back, but it’s crickets from their end. How do you word your emails to try and elicit a response from them? I don’t want to rush them, but at the same time I’ve got a business to run.
Mercy asks: I’ve been asked to do a wedding two hours from Sydney and quoted an extra $50 above my usual fee each way, but they want to do a rehearsal the day before which would require me driving an extra four hours plus the time it takes to do the rehearsal. How would you recommend I charge for this?
“I just did my tax and I’m very frustrated!!! I need advice on what software or system to use to make it easier. Most I see are not designed for a sole owner operator that has not registered for GST (I earn less than 75k); they seem too complicated. I know what I earn and spend this shouldn’t be so frustrating. But I never know what category to put things in. I don’t know. What do you use? I have a subscription to 17hats I thought that might help but its basically designed for America.”
A question today about enquiries and how to increase our conversion: I have a question about converting enquiries as I am finding that I get a good amount of enquiries but feel my conversion rate could be way better. Wondering what I could be doing better or is there something I am not doing? Is it the language I am using in my initial contact too passive or boring? Or maybe I am giving them too much information? I currently do not have my price on my website so I am guessing some of the enquiries I am not converting are due to that and for follow up I send out a very short follow up email to them a about a month after not hearing anything. How do I better communicate to my leads in the initial enquiry stage to “seel the deal” with me or at least book an initial catch up meeting. Would love some constructive feedback on my “first email” and “welcome letter” attachment that I send as my first contact.
Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” As Sarah noted, everyone has a different answer on this, and here is mine. Don’t count this post as the final word, it’s just a brain dump on a Wednesday afternoon. I’m sure this is a topic we’ll return to over and over, and I’d invite you to list your thoughts in the comments.
Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” You will literally get a different answer on this from every celebrant or marketing guru you speak to. So for this question, both Josh and I are going to offer our views! This article is just Sarah’s thoughts. Here is Josh’s article.
It’s every business owner’s favourite time of the year: EOFYmas! As the End Of Financial Year celebrations takeover our lives I wanted to highlight the deductions I think we celebrants should be thinking of, and if you don’t have the record of these deductions from the past financial year, maybe try and keep them for this financial year.
I hope this goes without saying, but I’m not your accountant, I’m not the Australian Tax Office, and I’m not your mum, so make sure you run these things past those guys before taking my accounting advice as gospel. If you need an accountant, I can recommend mine but I’m sure there’s 100 within cat-swinging distance of your place.
If your couples don’t have an easy way to pay you with credit card, I’m of the belief that you’re not only missing out on cash flow and cash, but you’re also missing out on the goodwill you would generate by making your couples’ lives easier.
Here are ten reasons I think you should either enable credit card payments (if you already have the option) or look at extending your payment options to include credit card.