Author: Josh Withers

How do I do marriage certificates?

Julia asks “I was just wondering how you all prepare your pretty Form 15s. Does anyone use traditional calligraphy? Hand write? Use a template on a printer?” I’ll answer Julia’s question along with a wider explanation of how I prepare all of my paperwork, including the Form 15.

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My disappointment every car service

Every time my car gets serviced, at 10,000km a service that’s about four to five times a year, I have this sinking feeling as I drive away from the mechanic’s workshop. After spending six odd hours away from me, and an average of $500 to $700 invoice, the car I drive away in feels pretty much the same as I brought to the workshop that morning at 8am…

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Beginners guide to not getting hacked

Reading the news today I realised that after Kristy Merlino’s email and Mailchimp accounts were hacked, that Kanye West’s iPhone passcode is 00000 and that Facebook doesn’t care about your privacy – it might be possible that other people aren’t 1) as passionate about Internet privacy and security as I am, 2) and even if they were, they might not know how to protect themselves…

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Old marketing versus new marketing, example 503,000,091

Old marketing would put the right message in the right place so the right people would find it. The celebrant would advertise in the wedding magazine because people having weddings bought wedding magazines. The tools were at the tool shop so people who needed tools would know where to buy them. The cheap services were advertised where cheap people shopped, and expensive services were advertised where people with too much money shopped…

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Calculating your fee

Liene over at Think Splendid has published a super insightful blog post about how she prices herself for her speaking gigs.

I wonder if we as celebrants have considered not only our costs of doing business expenses, living wage, the average celebrant fee, the market’s response to fees, and everything else we can talk about when it comes to pricing yourself, but have we considered this important point.

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How to get enquiries to reply to your emails

Great question today: Let’s talk follow up emails. You’ve received an enquiry, or worse, have met with a couple. You’ve sent them an email back, but it’s crickets from their end. How do you word your emails to try and elicit a response from them? I don’t want to rush them, but at the same time I’ve got a business to run.

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Joining an association, Josh’s view

Jo asks: What professional association do I join? One? Two? All? I know this is tricky question and high levels of diplomacy may be required – but how does a newbie choose between the associations? My RTO has given no advice and all associations seem to offer the same or similar benefits. The good news is that you don’t have to join a celebrant association, it’s a choice you get to make. As for which association, and there’s many, you ought to look at the benefits membership brings you. As I skim the membership benefits pages of many of the associations, I see insurance being offered by many, although because of my corporate structure I have public liability insurance separately, some offer celebrant software, some offer copyright licensing, and others offer mentoring, meetings, and online forms and Facebook groups (oh so many Facebook groups), and if pushed I personally don’t see immediate benefit to many of them outside of discounted insurance.

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Which directories should we advertise in?

Sarita asks: I’m a relatively new celebrant and just after some advice on the world of wedding directories. There seem to be loads. Apart from the obvious ones like easyweddings, ABIA, there’s lots of smaller ones like polka dot bride, wedding guide, celebrant society, etc etc & a huge variation on how much it costs to list with them. Have you any tips, recommendations on where to go and where not to go. I feel like I should be listing somewhere (shouldn’t I?) but where to go!

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Celebrancy: The price

Self-employed creatives can talk about price and fee until the end of time. I’ve had celebrants privately, publicly, to my face, and behind my back, make all of the comments about why I charge too much, or not enough, and how that’s a problem, or an opportunity.

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What to do about crying

“Here’s a fun one for you guys. How do you deal with crying? I’m currently studying and in my performance assignment, my “bride” burst into tears and I realised I was totally unprepared for what I imagine is a very common occurrence. Do I just hand her a tissue and keep going? Do I wait until she regains composure? Do I try cracking a joke? Do I devise a “safe” word with the couple before the ceremony? I don’t want to embarrass anyone by drawing attention to it or making them feel bad about their reactions, but I also want to make sure they have a wonderful ceremony and can be present in the moment. How do long-time pros handle the floods of emotions from the couples – crying, uncontrollable giggling, nervous twitches? I’d love to know your techniques and any other thoughts from celebrants in the comments section.”

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Getting your financials in order

“I just did my tax and I’m very frustrated!!! I need advice on what software or system to use to make it easier. Most I see are not designed for a sole owner operator that has not registered for GST (I earn less than 75k); they seem too complicated. I know what I earn and spend this shouldn’t be so frustrating. But I never know what category to put things in. I don’t know. What do you use? I have a subscription to 17hats I thought that might help but its basically designed for America.”

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How to publish Facebook ads that work

I don’t know.

If there’s anything you can expect from me today and into the future is that I’m not going to talk BS. The good news is that I know as much about Facebook advertising as most marketers and advertisers do, and they don’t know either, because there is no one perfect ad that will close all the deals and make all the bookings. So as much as I don’t know how to publish Facebook ads that work, I do know how to publish Facebook ads that work for me, so I’ll take you through that process and also weave in some professional best practises and see if we can’t help you.

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