Pete asks: I have a question about the legalities of commercial arrangements with third parties given that as a Celebrant we’re government officers and our duty to avoid potential conflicts. Want to see the rest of...
Read MoreEmma asks To squarespace or not to squarespace? What are your tips for starting a...
Read MoreThis week I’ve been in Vancouver, British Columbia, for two marriage ceremonies and it has been an amazing experience, with the one caveat: in Canada they drive on the incorrect side of the road. You might think this has...
Read More“Here’s a fun one for you guys. How do you deal with crying? I’m currently studying and in my performance assignment, my “bride” burst into tears and I realised I was totally unprepared for what I imagine is a very common occurrence. Do I just hand her a tissue and keep going? Do I wait until she regains composure? Do I try cracking a joke? Do I devise a “safe” word with the couple before the ceremony? I don’t want to embarrass anyone by drawing attention to it or making them feel bad about their reactions, but I also want to make sure they have a wonderful ceremony and can be present in the moment. How do long-time pros handle the floods of emotions from the couples – crying, uncontrollable giggling, nervous twitches? I’d love to know your techniques and any other thoughts from celebrants in the comments section.”
Read More“I just did my tax and I’m very frustrated!!! I need advice on what software or system to use to make it easier. Most I see are not designed for a sole owner operator that has not registered for GST (I earn less than 75k); they seem too complicated. I know what I earn and spend this shouldn’t be so frustrating. But I never know what category to put things in. I don’t know. What do you use? I have a subscription to 17hats I thought that might help but its basically designed for America.”
Read MoreAmber asks Leading from the price on website debate – how do you answer the “How much do your services cost?” enquiry? Want to see the rest of this article? Log in or become a...
Read MoreI don’t know.
If there’s anything you can expect from me today and into the future is that I’m not going to talk BS. The good news is that I know as much about Facebook advertising as most marketers and advertisers do, and they don’t know either, because there is no one perfect ad that will close all the deals and make all the bookings. So as much as I don’t know how to publish Facebook ads that work, I do know how to publish Facebook ads that work for me, so I’ll take you through that process and also weave in some professional best practises and see if we can’t help you.
Read MoreNetworking amongst your industry colleagues, other wedding people, like photographers, venue co-ordinators, planners, and others, is a vital part of being an active member of the wedding industry. For the longest time...
Read MoreFacebook, owner of Facebook but also Instagram and WhatsApp, is pushing hard to get more advertisers on its platform. In last week’s earnings call they made two statements which stood out to me: “When we think about...
Read MoreA member asks: When chatting with celebrants recently I heard again and again that most celebrants aren’t really that interested in following the general Instagram “best practice” advice that you see on social media blogs/podcasts. Most people a) don’t want to invest the time and energy to go down the Pinterest-style heavily-curated aesthetically-pleasing path, and b) think it’s bullshit anyway. They don’t want to follow a posting schedule, they may not even post very regularly. I think most celebrants just want to post photos that they like, when they have them – but want to maximize the appeal/reach of those posts and spend the least amount of time on them. Can you share any practical little hacks to shave a few minutes and a few headaches off your posting/planning time.
Read MoreI wanted to share a story straight from my inbox today, to show you how word of mouth actually works and how your marketing efforts today pay off for years:
Read MoreA member asks: When chatting with celebrants recently I heard again and again that most celebrants aren’t really that interested in following the general Instagram “best practice” advice that you see on social media blogs/podcasts. Most people a) don’t want to invest the time and energy to go down the Pinterest-style heavily-curated aesthetically-pleasing path, and b) think it’s bullshit anyway. They don’t want to follow a posting schedule, they may not even post very regularly. I think most celebrants just want to post photos that they like, when they have them – but want to maximize the appeal/reach of those posts and spend the least amount of time on them. Can you share any practical little hacks to shave a few minutes and a few headaches off your posting/planning time. There’s a reason Facebook and Instagram have personal and business accounts. There’s a place for you to post what you like, and a place for you to post content that has a positive on your business.
Read MoreA member asks: When chatting with celebrants recently I heard again and again that most celebrants aren’t really that interested in following the general Instagram “best practice” advice that you see on social media blogs/podcasts. Most people a) don’t want to invest the time and energy to go down the Pinterest-style heavily-curated aesthetically-pleasing path, and b) think it’s bullshit anyway. They don’t want to follow a posting schedule, they may not even post very regularly. I think most celebrants just want to post photos that they like, when they have them – but want to maximize the appeal/reach of those posts and spend the least amount of time on them. Can you share any practical little hacks to shave a few minutes and a few headaches off your posting/planning time.
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A quick and easy weekend exercise for everyone today: read the front page of your website and your about page. Look at your recent social media posts and your bios on the networks. Are you talking about the product or the user?
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A pertinent question about building and maintain an email list today: For anyone looking to follow your example of maintaining “an email list of all couples I meet at expos, fairs, open days, along with all who enquire with me” and sending them a weekly newsletter – are there any legal considerations or permission issues (opt in/opt out) we need to consider? Is it fine to just add any email address to a newsletter database or is there particular wording we need to use in sourcing those addresses for that purpose? Cheers.
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From the heart and soul of Seth Godin today, I’m copying and pasting this from his amazing...
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Veronica asks: After reading this article and listening to the podcast “A tribute to the greatest episode in the world”, you mentioned speaker placement. Being a newbie to the industry, where would you suggest is the best place for the speaker so I majority can hear?
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A question today about enquiries and how to increase our conversion: I have a question about converting enquiries as I am finding that I get a good amount of enquiries but feel my conversion rate could be way better. Wondering what I could be doing better or is there something I am not doing? Is it the language I am using in my initial contact too passive or boring? Or maybe I am giving them too much information? I currently do not have my price on my website so I am guessing some of the enquiries I am not converting are due to that and for follow up I send out a very short follow up email to them a about a month after not hearing anything. How do I better communicate to my leads in the initial enquiry stage to “seel the deal” with me or at least book an initial catch up meeting. Would love some constructive feedback on my “first email” and “welcome letter” attachment that I send as my first contact.
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A common conversation amongst everyone in the wedding industry who is not a wedding photographer is asking photographers for photos.
It’s great when you get them, it means your social media feeds have a professional feel over an iPhone photo feel, and it’s literally their job to make art out of events so their photos are always going to be better than yours.
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A recent Seth Godin post about presentations of the corporate/Microsoft Powerpoint kind, spurred me on to thinking about our presentation style as celebrants. My ceremony presentation style has it’s roots in a) what I’m good at and b) what I like. Yours should too, so don’t read this and feel judged or ashamed. If your style is you at your best, and in a style that you would like to receive, then be proud. Hopefully these five points might inspire you to expand your presentation style and take you out of your comfort zone, which can only make you better.
Read Seth Godin’s post first, and then I’ve got a translation for celebrants below.
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Ella asks: “Price points seem to be a hot topic everywhere… Would you recommend putting your fees on your website? Some celebrants display their price on their website, others don’t. Some also seem to provide services cheaper then a BDM wedding. Which poses that question that some people expect you to compete on price, they aren’t comparing the quality of service provided. Only the number they see on the page.” As Sarah noted, everyone has a different answer on this, and here is mine. Don’t count this post as the final word, it’s just a brain dump on a Wednesday afternoon. I’m sure this is a topic we’ll return to over and over, and I’d invite you to list your thoughts in the comments.
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I’ll never forget my very first wedding expo, where I arrived to the convention centre so green that I didn’t realise there was an expectation that I would design a booth. So we painted a board with blackboard paint and brought it to the expo, along with the required chalk, and with minutes to go until the expo doors opened I had to think of something to write.
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Tenielle asks: Just a quick question about intellectual property of ceremony drafts. Hasn’t happened to me, but have heard of stories of celebrants issuing a draft ceremony for the clients to look over, and then that ceremony being taken by the couple to a cheaper celebrant. Don’t know how true it is, but it did get me thinking about my own Ts and Cs and about how I could best protect myself at the end of the day. Look, I know how easy it is to forward on a PDF or a Word Document and there’s stuff all we can do about it at the end of the day, but it’s just another aspect of this job that’s been on my mind a bit lately.
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Celebrants offer such a personal service, your service is very different to mine, to every other member of this website, and the thousands of other celebrants available. We can communicate our differences in text and photos on our website, through blog and social content, and by meeting people but meeting every single enquirer can become tiresome.
So, let me introduce you to a secret warrior in my sales toolkit: testimonies.
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It’s every business owner’s favourite time of the year: EOFYmas! As the End Of Financial Year celebrations takeover our lives I wanted to highlight the deductions I think we celebrants should be thinking of, and if you don’t have the record of these deductions from the past financial year, maybe try and keep them for this financial year.
I hope this goes without saying, but I’m not your accountant, I’m not the Australian Tax Office, and I’m not your mum, so make sure you run these things past those guys before taking my accounting advice as gospel. If you need an accountant, I can recommend mine but I’m sure there’s 100 within cat-swinging distance of your place.
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This afternoon a couple got engaged and they have never heard of you, they’ve not made any decisions about their wedding, and it’s highly likely they don’t know anything about the wedding industry, how it works, what things cost, and who does what.
The only thing you can rely on in the wedding industry is that today a couple got engaged and all of your previous branding, marketing, advertising, and godowill in the market means nothing.
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The Celebrant Institute, this website, exists for celebrants who struggle with their competence. It’s ok, you’re not alone in thinking “maybe I could do better.” Marriage celebrancy is my full time job, it’s all I do, and more often than not I question how competent I am at running a business, providing for my family, performing marriage ceremonies. My encouragement to you today is that it’s ok, this is human, our brains hate us.
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